Your Business Model

In previous lectures we have considered various elements of your Business Model. You started with your business or innovation idea and your SWOT analysis which allowed you to gain some initial feedback from your peers. Then, we developed your idea further with the Value Proposition Canvas which further specified your understanding of your customer or …

Interview with Alex Osterwalder

Alex Osterwalder is the creator of the Business Model Canvas, co-founder of strategyzer.com, and lead author of Business Model Generation which has sold over a million copies in 30 languages. In this interview he describes the Business Model Canvas and how it can be used with the Lean Startup approach.

Developing Your Business Model

This week we look at the design of your business model. In the previous three weeks we have identifed whether your potential product or service will have a market, and developed the value proposition. This activity has helped you create a detailed specification of what your product will look like. Now we will create your business …