Developing Your Business Model

This week we look at the design of your business model. In the previous three weeks we have identifed whether your potential product or service will have a market, and developed the value proposition. This activity has helped you create a detailed specification of what your product will look like. Now we will create your business …

Creating a Value Proposition For Your Business

W. Chan Kim and Renee Mauborgne produced a popular book entitled Blue Ocean Strategy. Their approach is focused on incrteasing value while at the same time reducing cost. The following video introduces this concept: This week we will look at the development of the Value Proposition for your business. In doing so we will identify …

Does Your Product Have a Market?

Technical entrepreneurs often are especially focused on creating their product and do not focus enough on whether it is likely to sell at a price that will generate a profit.. Market research enables you to understand the market for your product better. Often it can be fairly informal but formalising the process will usually be …